Branding andvisual identity
A brand is what people remember after they've stopped looking at you. We create logos, colour systems, typography and guidelines that make a business look like itself everywhere, from the website to the shop front to the email signature.
What you get
- Logo design and refresh, with variations for every use
- Colour palette, typography and imagery style chosen to fit your audience
- A short, practical brand guide your team will actually follow
Start with who you're for
A brand for a specialist law practice and a brand for a fitness clothing label should not come out of the same process. We begin by understanding your customers, your competitors and the tone you want to set, then design an identity that would only make sense for you.
More than a logo
The logo is the smallest part. The palette, the typeface, the way photos are cropped, the words you use: these do most of the work day to day. We define all of it and show it applied to real things: the website, a business card, a social post, a sign.
Guidelines that get used
Long brand manuals gather dust. We produce a concise guide with the rules that matter and the files in the formats people need, so the brand survives contact with the real world.
Everything in scope.Nothing hidden.
- Discovery and competitor review
- Logo concepts and refinement
- Full logo suite: colour, mono, reversed, icon
- Colour and typography system
- Applications: website, stationery, social
- Brand guidelines document
Before you email
Talk to us about Branding
Email a few lines about what you need. The first conversation is free and there's no time limit.
Send an emailWe have a logo we like. Can you build the rest around it?
Yes. A brand refresh keeps what's working and fills in the missing pieces.
How long does branding take?
Typically three to five weeks including review rounds.
Will you design the website too?
We'd be glad to, and the brand work will feed straight into it.
Tell us what you're trying to do. We reply within one working day, and the first conversation is free with no time limit.
124 City Road, London EC1V 2NX, United Kingdom